Online-Offline Spillovers – Potential real-world implications of online manipulation
Online-Offline Spillovers – Potential real-world implications of online manipulation
October 2019 December 2021
October 2019 December 2021

This project analyzes the previously unexplored questions of whether people’s online behavior spills over to their behavior in the offline world and what mediates the respective effects.
Employing a two-stage experimental setup, we first use field experiments on social media for online manipulations of our study participants. Second, we study the potential spillovers to our participants’ offline behavior in a laboratory setting. Specifically, we investigate whether attention from others on social media leads to a polarization of people’s political opinions and erodes their commitment to truth. We hypothesize that the treatment group receiving a relatively high levels of attention on social media will show more polarized profiles of political opinions.
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Principal Investigators
Researchers

Prof. Dr. Jürgen Pfeffer, Department of Informatics, TUM

Dr. Matthias Uhl, TUM School of Governance, TUM
- Dr. Gari Walkowitz, TUM School of Governance, TUM
- Wienke Strathern, Philology, TUM